Ralph Lauren is using metaverse to win younger customers
Similar to Nike Ralph Lauren is also active in Roblox. Especially for younger consumers Ralp Lauren is offering exciting games that can be played on Roblox. Of course at the same time the player can purchase virtual sportswear. The prices are between 1.2 and 3 USD.
It seems that each virtual world (metaverse) is attracting own retailers to reach citizens of that world.