No, H&M is not opening their first virtual store in the metaverse … not yet :-)
There have been big news that H&M was opening a new store in Ceek Metaverse. There was even a video which showed the designe of the store! And it looked really nice, it even could have been designed by H&M.
But it wasn’t. H&M’s executive denied those news.
“We’d like to confirm that H&M is not opening a store in Metaverse at this time,” the spokesperson said. They also added, “We are also not collaborating with CEEK.”
Shortly after that Ceek explaind details behind that post.
Check it here.