Nike creates Nike Virtual Studios
Company internal email announced the creation of the new department:
“We have created Nike Virtual Studios, a new division that will operate as an independent studio to build our business around virtual products while also partnering with our core business to deliver best-in-class Web3, Metaverse, and blockchain-based experiences,” the email said, according to Complex.
Nike Virtual Studios will have creative hubs in both Los Angeles and New York to serve and grow the creative community in these key cities.”
Ron Faris will be the head of the new department.
This move is showing once more how important is Metaverse for Nike.
On the other side we can see how trends are changing the business concepts of brands. Retailers and Manufacturers are extending their core competences with totally new areas.