In order to celebrate their 75th birthday, Wrangler decided to create a special campaign with the musician Leon Bridges. The campaign is called “Mr. Wrangler”.Part of the celebration party are also animated NFTs, showing Leon Bridges’ dance moves.
“Mr. Wrangler NFT Collection is the first NFT drop that truly merges the physical and digital worlds,” is written on the company’s website.
Additionally to this limited edition NFTs there will be an event called “Wranglerverse” in September this year.
NFTs are sold in an auction taking place on their internet page.
You can find the internet page of the campaign here: https://www.ltd.inc