First pharmacy in Metaverse
We will have the first pharmacy ever in Metaverse very soon. The drugstore and health services company, CVS is looking to trademark its logo and to provide an online store, as well as downloadable virtual goods, including “prescription drugs, health, wellness, beauty and personal care products” according to the U.S. Patent Trade Office. The application was sent on February 28th and it was published on March 4th. It will be very interesting to see which nutrition and wellness coaching concept they will impelement.
CVS said the trademark filing is another way in which the company is looking to meet consumers where they are, nowadays in the Metaverse.
“We’re… regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach,” said a CVS spokesman in a statement to CNBC, adding “we will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services.”
This kind of strategy will soon be followed by all bigger and smaller retailers. The reason is simple, retailers are going where the consumers are.