If a company files for metaverse-related trademark with the US Patent and Trademark Office it’s a sure sign that a strategy is created and that the next steps are following soon.That’s what Tommy Hilfiger did a few days ago. What we can expect is “Tommyverse”, a Metaverse with virtual goods, physical and virtual merch, entertainment services and a fashion and brand related community.
More plans are not known yet but the NFT space is developing very fast.