Carrefour did it again in Metaverse
In the beginning, we thought Carrefour was only “playing”, we thought they were testing the opportunities.
But now we think differently.
There are a strong commitment and a clear strategy for Carrefour’s activities in the web3 space.
The first puzzle in the game called Metaverse was related to Fortnite.
In the middle of their own island, Carrefour put their supermarket and created a Battle Royal game around it. The idea: Play and win by eating healthy.
The project was called “The Healthy Map” and it went live on the 1st of July last year.
The marketing strategy was really great and one of the steps was promotion through the Twitch stream done by the popular gamer Teeqzy.
Together with their project called NFBees and an HR interviews platform in Metaverse, Carrefour is becoming the retailer with the most impressive Metaverse strategy.
To be honest, nobody expected that.
As Carrefour is actually a food retailer, it is even more surprising that they are finding those creative and great ways to extend their business in the Metaverse.
The overall picture of Carrefour’s activities in Metaverse can be seen on this internet page: https://web3.carrefour.com/index.html
All these great steps for implementation of a Metaverse strategy get an even more interesting dimension if we see that Carrefour has as one of the first companies their Chief Metaverse Officer. It is Helene LABAUME She brings huge experience in marketing, eCommerce and retail operation with her in the Carrefour innovation department.
By that, Carrefour is really ready to conquer the Metaverse.
