Salvatore Ferragamo gives free NFTs
In their new concept store the luxury Italian brand Salvatore Ferragamo is giving away free NFTs.
According to their CEO North America Daniella Vitale that concept was designed to make NFTs accessible and smooth for both, web3 loyalists and the crypto-curious.
The store opened on 24th of June in New York SoHo and it is actually an experiment to attract younger customers.
For the start the collection is limited to 256 NFTs, but there are already ideas to further expand the concept.