Printemps opened their first department store in the Metaverse
Printemps is Franch retailer focused on beauty, fashion, accessories and menswear. They are running around 20 department stores in France. Now they have one more department store, this time in the Metaverse.They describe it like this: “Like in a video game, you’ll be able to wander through this enchanted virtual store at will and shop the best sellers and exclusive products presented there.”
To attract more visitors to their virtual store they are teaming up with the artist Romain Froquet and they created interesting NFTs which are given as rewards to their shoppers.
30 NFTs, exclusive digital works, will be offered to customers via the Arianee platform.
The holders of those NFTs will also receive the original painting by Froquet, exhibited in the atrium of Printemps Haussmann during this campaign.