H&M finally in the Metaverse
There have been several rumours about this great retailer opening its first Metaverse store. Unfortunately, they were all just rumours.
Now there is something in the Metaverse created by H&M: H&M Loooptopia.
H&M Loooptopia is an immersive experience on Roblox that allows players to experiment with materials and patterns in a playful way. Players can create clothes and wardrobes for their avatars.
It’s a Roblox-based development in partnership with metaverse studio Dubit.
“People who buy and wear H&M clothes and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia experience on Roblox now allows us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” said Linda Li, Head of Customer Activation & Marketing at H&M Americas. “In the coming years, H&M will continue to explore this rapidly growing realm of virtual and augmented realities.”
The concept of the immersive H&M world creates many opportunities for future developments.
We are sure that this is just the beginning for H&M and that many new metaverse-specific developments will follow.