Estee Lauder extends its campaign into Metaverse for the Chinese market
Estee Lauder partners up with China Duty Free Group to launch a “Gifting Wonderland”. This campaign extends to the digital world by issuing an NFT collection of Estée Lauder China Travel Retail.
There are various themes that these NFTs represent such as Wonderland Exploration and Fantasy Travel. The purpose is to allow the consumers to explore the world of beauty and skin care.
The WeChat Mini Program, which is how customers will experience metaverse, is hosting a series of KOL-led livestreams. Chinese celebrity makeup artist Chun Nan, singer Li Xikan and talkshow host Yang Li are some who participated in the series.