Les Benjamins, a luxury streetwear company, has launched its first-ever membership program called the Carpet Weavers, in partnership with Kalder, a web3 brand loyalty and engagement platform. The program uses blockchain technology to offer unique rewards and gamification.
The goal? Turning passive customers into active participants.
Members can earn $LB tokens by participating in quests such as posting on social media, scanning QR codes at Les Benjamins events, and collecting NFT mementos during live streams. The $LB tokens grant members access to VIP events, limited-edition apparel, and direct collaboration with the Les Benjamins team. Kalder’s practical efforts make the tokens accessible across other brand partner platforms, driving the future of interconnected loyalty membership. The membership card is integrated into members’ Apple Wallets, offering a familiar and easy-to-use interface.
Les Benjamins’ Flying Carpet Crew represents the next wave of brand community management, where loyal followers and supporters are recognized as influencers. The program encourages user-generated content, participation in events and livestreams, and rewarding that participation with access to exclusive events, pop-ups, and drops. Kalder uses blockchain technology to enhance brand marketing while maintaining the seamless user experience.
This is a perfect example of a collaboration where both parties play an equally important roles in creating a really awesome and innovative customer loyalty program! Well done!
