Yves Saint Laurent wants to create own Cryptocurrency
Yves Saint Laurent is using Metaverse to extend their portfolio with financial services. The concrete strategy is not completely clear but according to the US Patent and Trademark Office, Yves Saint Laurent just reported the financial services based on their own cryptocurrency for their community.
The registered cryptocurrency should have the name YSL. The complete services should include the electronic transfer of this YSL currency, crypto trading and e-wallet payment services, brokerage of IP rights and the issue of tokens of value.
It sounds already now different from strategies of other famous fashion brands.